Cold Calling System · CRE

The Dial Sheet

Describe the list you're working and the goal of the call. Every run writes both scripts, side by side. Saved calls stay on this device.

Property / company (optional — used to label saved calls)

Call list

Goal of this call

Lead type

Gatekeeper likely?

Proof point / stat (optional)

Your name

Your brokerage / team

NEPQ is always built fresh from the discovery structure. Massimo pulls a saved, broker-approved pitch when one exists for this list — otherwise it's a clearly flagged draft.

No scripts yet

Pick a call list on the left, describe the goal, and hit Generate both scripts.
NEPQ and Massimo render side by side — every line is click-to-edit before you dial.

Guided worksheet

Build a real Massimo pitch

This is the quick, structured version of the diagnostic — fill in real answers, not generic ones. For the fully adaptive, back-and-forth version (the one that pushes back on vague answers), run the massimo-pitch-builder skill in Claude Code instead. Whatever you save here shows up immediately as a Built pitch on the Script generator tab.

Call list this pitch is for

1 · The real problem, in their language

2 · What's actually causing it

3 · The outcome you help them reach

4 · What you actually do about it (one line)

5 · Best real proof point

Pitch length (seconds)

I don't have a real proof point for this list yet — mark it as a placeholder instead of guessing

6 · The objection you actually expect

7 · Real win story to reference on that objection

8 · Your voice on a fast call

Brisk & direct Warm & consultative

Your own opener line (optional — leave blank and one gets composed for you)

A gatekeeper / reception is likely on this list — include a right-person check

9 · Landmines to avoid (optional)

Context note for future you (optional)

No draft yet

Fill in the worksheet on the left and hit Build draft.
You'll get an editable preview here before anything's saved — nothing goes live until you hit Save.